AMAZON ADVERTISING INSIGHTS

Better questions.
Clearer advertising decisions.

Practical guides to understanding your campaigns, reviewing performance and choosing your next step.

CAMPAIGN PERFORMANCE

Amazon Ads Getting Clicks but No Sales? What to Check First

A practical way to investigate wasted clicks before increasing your advertising budget.

ADVERTISING METRICS

Understand ACOS and ROAS with a worked example, then set a target that fits your product economics.

TARGETING STRATEGY

Give discovery and controlled targeting different jobs in your Sponsored Products plan.

Historical articles 2018–2019 · 4 articles

Preserved from the original website. These articles may describe outdated statistics, policies or services.

AMZN Consultants’ original announcement of its recognition by Clutch as a PPC agency in ecommerce.

An archived guide to the distinction between product reviews and seller feedback on Amazon.

A historical perspective on manufacturers selling directly through Amazon and the role of marketplace search.

An archived introduction to researching and writing Amazon product titles.